AI Insights · Timothy · January 2025
Top 5 Business Apps on iOS in Kenya Q4 2024
Explore the performance of the top 5 business apps on iOS in Kenya during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, several business applications on iOS stood out in Kenya. Here's a look at the top five performers, based on Sensor Tower data.
WhatsApp Business saw a notable increase in weekly revenue, peaking at around $339 by early December. Downloads fluctuated, reaching a high of approximately 2.9K in early October, while active users remained relatively stable, closing the quarter at about 188K.
LinkedIn: Network & Job Finder demonstrated strong revenue generation, with a peak of $7.7K in late December. Weekly downloads varied slightly, ending the year with about 1.4K, as active users showed a gradual decrease from 65.3K to 58.4K.
Zoom Workplace experienced some volatility in revenue, reaching $639 in the week before Christmas. Downloads decreased over the quarter, dropping to 575 by the end of December, and active users declined from 74K to 32K.
Microsoft Teams maintained consistent download numbers, averaging around 1K per week, with active users showing a decrease from 45.3K to 22.3K towards the end of the quarter.
KCB Mobile downloads exhibited a downward trend, starting at 719 and ending at 520. Active user data was not available for this period.
These insights provide a clear picture of how these applications performed in the Kenyan market during Q4 2024. For more in-depth analysis, visit Sensor Tower's platform.
